15 Days of Marketing with Jessica Knows - Day 14

Day 14 - Your Brand and Damage Control
Day 14 - Assignment: Dealing with Difficult Scenarios

Lessons learned that Jessica shares in Day 14 are excellent examples of how to deal with difficult scenarios. Be sure to check out her list. I now I have it “book marked” and will refer to it when the need arises.

15 Days of Marketing with Jessica Knows - Day 12

Day 12 - My Social Media Trifecta is Twitter, Facebook, and LinkedIn
Day 12 - Assignment: Building my Social Media Trifecta

I’ve been on Facebook for a few months now and love it, more so for personal connections. I just created my LinkedIn account which seems like a great tool to build a fully detailed online resume. I plan to build upon this account for making professional connections. I of course can also be found on Twitter. I have found Twitter to be a great tool for BOTH personal & professional social networking. Heck this is how I found @JessicaKnows and began 15 Days of Marketing with Jessica Knows!

15 Days of Marketing with Jessica Knows - Day 10

Day 10 - Find Your Awesome Allies
Day 10 - Assignment: Awesome Allies & Online Support Network

I feel like I already started my Day 10 assignment, before I even met Jessica Smith. Why do I feel this way? Well, when I discovered Twitter I found it to be a great medium for searching for and building an online support network – outside of my “offline” allies of course. And as a result I found @JessicaKnows. Timing was perfect too, since she started tweeting about "15 Days of Marketing with Jessica Knows" and I knew... I wanted in.

Part of Day four’s assignment involved finding Twitter “following” AND “followers. During that exercise, I realized that I tend to search for and gravitate toward those who have a similar niche, relate to my “real time” life experiences, or just plain click (based on gut instinct). Thus building on my online support network (and including some awesome allies).

I know I still have lots to learn, so I plan to continue building my online support network and surrounding myself with Awesome Allies - both mentors & peers.

I have never met Jessica Smith, but I have been learning so much from her through this experience. So, I also like to consider Jessica an, Oh Sooo Awesome Ally & Mentor!

15 Days of Marketing with Jessica Knows - Day 9

Day 9 - My Blog, My Brand, Now Show Me the Money!
Day 9 - Assignment: Monetize what works for you

Having a customer services call center background, I did lots of user testing and provided valuable feedback regarding user experience, especially every time the systems were upgraded. So, I’m excited to sign up for UserTesting.com.

Who wouldn’t want to make oodles of money? I know I would! But Jessica makes a great point and key recommendation that you have to figure out what works for you and your style. Affiliate marketing might work great for some type of bloggers, yet direct sales (or even tips) might work better for others. You won’t really know unless you explore and consider what works for you. For me the timing of this post from Jessica is perfect, as I have always been intrigued with how bloggers go about advertising on their site. Since my blog is very new, I am still exploring blogging platforms, designs, images, logos, as well as what type of marketing I want to appear on my blog. I’m hoping to take lessons learned from JessicaKnows (and others) to revamp and re-launch my blog soon.

One thing for sure I am getting done today on my blog is adding a disclosure policy. Thanks Jessica for bringing up this very important (yet often overlooked) recommendation.

15 Days of Marketing with Jessica Knows - Day 6

Day 6 - How Social Media Gurus are Relevant to You
Day 6 - Assignment: Social Media Blogs to TAG & Books to read/share

Neat… I love learning new things. Just wish I had more time to read it all. Trying to absorb it through osmosis never worked back in college, so I guess it wouldn’t work now… Darn! But Jessica does it again, by providing some great resources to look and link in to!

I’ve already checked out and plan to follow Patrick O’Keefe since my day job involves my participation in a brand new private online community for alumnus of our 2-day Transforming Diabetes Care training program. I plan to pick up his book “Managing Online Forums: Everything You Need to Know to Create and Run Successful Community Discussion Boards” for me as well as to share with my team.

I already review Guy Kawasaki’s blog & follow him on Twitter. He says it like it is, he’s real, and he’s down to earth. Love his style and love Alltop too!

Wow, another book I’m going to have to add to my read list is “Word of Mouth Marketing: How Smart Companies Get People Talking” by Andy Sernovitz. Word of mouth comes fairly natural to me, since I love to talk about and recommend what I love… so I’m hoping to learn how to make this work for me.

I still have a lot to learn and since osmosis probably won’t work… I have tagged all of JessicaKnows recommendations on my del.icio.us page so that I have instant access to reviewing & re-reviewing these social media gurus.

15 Days of Marketing with Jessica Knows - Day 1

Day 1 - Make Your Blog or Site More PR Friendly
Day 1- Assignment: Brands

Please note, I originally posted this as a comment on JessicaKnows via my iPhone late at night after Day 1.

Great info from Jessica Knows! As for Day 1 assignment – I have so many favorite brands but here are my top 3:

1. Disney - Especially love Disney clothes. And LOVE the great deals on Disney.com.
2. Starbucks - addicted to a daily zebra mocha. It’s just not the same from anywhere else & I can’t seem to give it up no matter how I try.
3. TIVO - Ever since Oprah shared it as one of her "favorite things" years ago, I became hooked. Now we have 2 just so we can record more shows & multiple channels! Love it!
   

15 Days of Marketing with Jessica Knows, Are You In?

Okay, some of you may not know (or you do since you’re visiting this site) that I have just recently started my own blog. Since this blog is still in it’s infancy AND to jump start this new adventure, I've joined “15 Days of Marketing” with Jessica Knows. I’m In… Are You In?

Timing could not have been more perfect for this brand new blog. For the next 15 days or so, I hope to blog about my experience & learnings through this journey.

Enjoy!